Area Sales Manager – West Ireland

Job description:

Area Sales Manager – Cavan, Offaly, Westmeath, Longford, Leitrim, Roscommon, Clare, Galway, Mayo, Sligo

Commission
Company Car
Company Phone
Company Tablet
Pension
EAP – Employee Assistance Program
22 days annual leave which increases with service
Role Function

Manage sales activity within an assigned geographic area, maintaining and developing relationships with retail, trade, and contractor customers.

Drive sales performance through regular customer engagement, account development, and structured territory coverage.

Core Responsibilities

Territory Sales Management

Manage sales activity within assigned geographic area
Identify, target, and develop new customer accounts while expanding your territory
Maintain structured visit schedules across retail and trade customers
Deliver against monthly, quarterly, and annual sales budgets with a focus on sustainable growth.
Proactively identify and pursue new business development opportunities within both existing and untapped markets
Ensure consistent customer coverage and engagement
Customer Account Management

Maintain direct relationships with existing customers
Monitor account performance and order activity
Identify opportunities for increased sales within existing accounts
Support retention and development of key customers
Manage complaints quickly with all necessary information
Sales Order Generation

Generate sales orders through customer visits and calls
Process orders in coordination with sales office
Ensure accuracy of pricing, product selection, and order details
Follow up on outstanding orders and customer requirements
Product & Market Activity

Communicate product information, updates, and availability to customers
Gather feedback on market trends and competitor activity
Identify demand opportunities within assigned territory
Support introduction of new products into customer base
Internal Coordination

Liaise with sales office regarding orders, pricing, and customer issues
Coordinate with warehouse on stock availability and customer requirements
Communicate customer feedback and market intelligence internally
Ensure smooth handover of orders into fulfilment process
Sales Performance Tracking

Monitor personal sales activity and performance through KPI reports
Maintain pipeline of active and potential customers
Track territory performance against expectations
Report on customer activity and opportunities
Travel Requirements

The role requires regular travel throughout the assigned territory
Flexibility to undertake occasional overnight stays is essential where required to maximise customer coverage, attend meetings, exhibitions, training events, or support business development activities
Represent the company professionally at all times while travelling and meeting customers
Ad Hoc Duties

Undertake other reasonable duties as required from time to time, including duties outside the core scope of the role, in order to support the effective oper